How to write compelling course descriptions that sell

By CourseMerchant on from www.coursemerchant.com

How to write compelling course descriptions that sell
Your course description page is the main shop window for your course. When your carefully planned SEO has done its job and driven buyers to this crucial landing page, it needs to close the loop and convince them to act. To convince people to buy in one visit, it needs to tell a story in a series of steps that lead the buyer down the path to purchase.
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