The word ‘entrepreneur’ comes from the French verb entreprendre, to undertake. It denotes a person who sets things in motion – a prime mover, rather than someone who takes instructions from others in order to make a living. It could be said to define a character trait rather than a job title. If so, how can entrepreneurship be taught?
When you bring people to your site, what page will they land on? It might be different based on what you are trying to do with a particular piece of content. In some cases, people might go directly to your blog, and other times, they may go to a landing page where you delve more into your training course and have your buy button.
Nobody will find your courses unless you put a marketing plan into action and maintain it. The following is a guide to using content marketing to raise awareness of your courses and build an online presence that sells them.
We are all happy to consume innovative technology – but how many of us are interested in doing all the hard thinking and sums required to create it?
Not enough of us, says Sir James Dyson, the British inventor and entrepreneur whose vacuum cleaners are now world-famous after his rugs-to-riches story. The chronic shortage of engineers in developed countries needs to be addressed, and Sir James has put his money where his mouth is by funding a new technology university in Wiltshire, England.