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With the right ecommerce strategy, institutions can take their courses to new knowledge-seeking markets. D2L cover on a Course Merchant Thought Leadership article that explains where we are now and where we could be by applying the lessons learned in ecommerce.
In a LinkedIn Pulse article, we suggest HE institutions should take a leaf from eCommerce’s book and make their offer much more accessible, intuitive and user-friendly, with calls to action, simple navigation and a straightforward eCommerce flow.
Your course description page is the main shop window for your course. When your carefully planned SEO has done its job and driven buyers to this crucial landing page, it needs to close the loop and convince them to act. To convince people to buy in one visit, it needs to tell a story in a series of steps that lead the buyer down the path to purchase.
This article is intended to help the small subject matter expert entrepreneur take a set of slides or a collection of notes and turn them into a marketable eLearning product. Subject matter experts who sell their knowledge as online courses aren’t all trained instructional designers. If you are one, great! But for the rest of you, here are some tips for turning your raw enthusiasm for your subject into engaging, memorable online courses.
As a D2L partner, Course Merchant were asked to contribute to a post on D2L’s blog that explored how Higher Education can benefit from eCommerce. Course Merchant’s managing director Richard Standen was interviewed by D2L and outlined his vision of the future of eCommerce in Higher Ed.
The gap between the LMS and the e-commerce side for taking payments is fraught with difficulty. Basic e-commerce plugins for LMS’s are inflexible and rarely cover a merchant’s needs in the real world, so most end up looking for an e-commerce solution that has a more practical range of features.
Creating and publishing online courses can be lucrative, providing you sell the course in the right place. Here are 20 of the best online course platforms.
Last week’s article was about selling more courses by making your online copy pop, and getting rid of stagnant online copywriting. Here’s the next bit: Keep it brief, and personalise your online copy to really make it shine.
This 2-minute video shows how Course Merchant gives corporate customers access to their own self-service seat allocation utility for enrolling multiple learners on an LMS course.
Leh recommends promoting courses via email links, blog post links and social media. Course Merchant goes a step further by creating Buy Now links that can be pasted anywhere and take the learner straight to checkout, bypassing your store for an instant purchase.
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