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Smart organizations understand how to retain customers by deploying institutional expertise in the form of online learning. Online courses help turn that deep, untapped well of institutional knowledge into a magnet for attracting and holding on to happy, long-term customers.
No learner wants to slog through a lineup of boring lessons that have no relevance to their job. Creating courses that hold the interest of learners guarantees your elearning initiative succeeds for whatever the intended purpose.
Subject-matter experts become successful online instructors by thinking carefully about how to adjust their content for the elearning environment.
Organizations that make smart use of their course management systems can do more than simply offer courses to employees. Once you realize that your LMS isn’t just for new employee training, the sky's the limit.
Should you think of your online courses as a lead gen tactic or as a profit center? Let's take a closer look at some situations when you should sell online courses and others when it makes sense to give them away.
CLV is all about gathering as many loyal customers as you can so they’ll remain with you. While attentive customer service, upselling, cross-selling and frequent communication are pillars of CLV, don’t neglect to make customer training a part of how you retain customers.
Choosing the right LMS shouldn’t be a task you dread, even if you had a difficult time with your first one. To break it down for you, here are some questions you should ask yourself when you’re considering the switch.
Information transfer may not be enough for a successful online course. As information becomes a commodity, looking at elearning through a narrative lens may be what sets your courses apart.
On-demand training is all the rage, but live or synchronous online courses are still important for a lot of customer training and channel partner training. To make sure the benefits outweigh the challenges, organizations have to be smart about how they’re using it.
Customers today want more than just technical knowledge of a software taught through a few online courses. They demand more collaboration with their SaaS providers and brands in general, and your proprietary information is one of the few points of differentiation that you may have.
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