L&D can learn a lot from marketing: an industry at the cutting edge of digital technology who are constantly pushing the envelope to evolve. They’ve done the legwork, so why not learn from their mistakes?
In a LinkedIn Pulse article, we suggest HE institutions should take a leaf from eCommerce’s book and make their offer much more accessible, intuitive and user-friendly, with calls to action, simple navigation and a straightforward eCommerce flow.
How do you create a sense of urgency in a way that is effective at generating more course sales, but is ethical? How do you legitimately boost sales by being honest with people and not sounding like a slimeball? Here are a few suggestions.
Your course description page is the main shop window for your course. When your carefully planned SEO has done its job and driven buyers to this crucial landing page, it needs to close the loop and convince them to act. To convince people to buy in one visit, it needs to tell a story in a series of steps that lead the buyer down the path to purchase.
Corporate training programs are too often hidden away on an LMS, with only the occasional deadline reminder email to help them see the light of day. One way of bringing a learning program to life is to visit the marketing department for a while and see the techniques they use to promote the company’s brand and products. Many of these can be applied to an internal training program to turn it into a learning campaign that increases awareness, engagement, participation and retention.
One of the good reasons to invest in SEO is that it is a very cost effective branding and marketing strategy. When you compare SEO to other types of marketing, it is easy to see the value and the price difference.