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In a LinkedIn Pulse article, we suggest HE institutions should take a leaf from eCommerce’s book and make their offer much more accessible, intuitive and user-friendly, with calls to action, simple navigation and a straightforward eCommerce flow.
How do you create a sense of urgency in a way that is effective at generating more course sales, but is ethical? How do you legitimately boost sales by being honest with people and not sounding like a slimeball? Here are a few suggestions.
Your course description page is the main shop window for your course. When your carefully planned SEO has done its job and driven buyers to this crucial landing page, it needs to close the loop and convince them to act. To convince people to buy in one visit, it needs to tell a story in a series of steps that lead the buyer down the path to purchase.
This article is intended to help the small subject matter expert entrepreneur take a set of slides or a collection of notes and turn them into a marketable eLearning product. Subject matter experts who sell their knowledge as online courses aren’t all trained instructional designers. If you are one, great! But for the rest of you, here are some tips for turning your raw enthusiasm for your subject into engaging, memorable online courses.
One of the good reasons to invest in SEO is that it is a very cost effective branding and marketing strategy. When you compare SEO to other types of marketing, it is easy to see the value and the price difference.
Are you tired of having a lot of contacts and promising words like "I'll call You" but still, have no sales coming in? If you are currently experiencing this in your sales strategy, then it's time ...
The gap between the LMS and the e-commerce side for taking payments is fraught with difficulty. Basic e-commerce plugins for LMS’s are inflexible and rarely cover a merchant’s needs in the real world, so most end up looking for an e-commerce solution that has a more practical range of features.
Creating and publishing online courses can be lucrative, providing you sell the course in the right place. Here are 20 of the best online course platforms.
In this post Dr. David Chandross continues to explore gamification in sales, as well as customer behaviour.
Last week’s article was about selling more courses by making your online copy pop, and getting rid of stagnant online copywriting. Here’s the next bit: Keep it brief, and personalise your online copy to really make it shine.
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