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Stories have captivated us as a species since the dawn of man. Through stories, we have passed on traditions, remembered the past, and carried information across the millennia.
And it's not just our ancestors who harnessed the power of stories, either. Stories still work to reach people, which is why we see businesses turning to the power of storytelling in branding efforts, marketing campaigns, corporate strategies, and even eLearning courses and business presentations.
And it's not just our ancestors who harnessed the power of stories, either. Stories still work to reach people, which is why we see businesses turning to the power of storytelling in branding efforts, marketing campaigns, corporate strategies, and even eLearning courses and business presentations.
At the beginning of their journey, eLearning and online training professionals need to find the “secret sauce” for what works best with learners. The following five helpful mantras provide refreshing ideas for creating eLearning courses that go beyond the conventional approach.
Today marks World Storytelling Day, an international celebration of the traditional art of storytelling. The theme for 2014 is “Monsters and Dragons.”
In keeping with the theme of World Storytelling Day, here are three tips on how to overcome a monster (ahem!) writer’s block.
In keeping with the theme of World Storytelling Day, here are three tips on how to overcome a monster (ahem!) writer’s block.
Yesterday marked the closing ceremony of the 2014 Winter Olympics. Viewers were glued to their TV screens, not because they’ve been hiding their love of the luge until this moment but because the Winter Games aren’t so much about sport as they are about storytelling.
Adopting the storytelling techniques used in the Winter Olympics will mean that you can achieve E-Learning gold every time.
Adopting the storytelling techniques used in the Winter Olympics will mean that you can achieve E-Learning gold every time.
The secret recipe to a truly persuasive eLearning course is simple, at least in theory. Professionals in the fields of psychology, advertising, marketing and copywriting, have talked about some “rules” on how to persuade people. But all these rules lead us to two things: the human brain and human emotions. Note that these don’t just involve how people think and feel. They also include the subconscious mind and the unconscious mind of your learners.
In keeping with the storytelling theme from our previous blog post; using storytelling for learning, we discussed how stories can be used for learning and what makes a good story. Often overlooked, stories are a great resource for learning. They are authentic, easy to remember and are a great way to describe an experience.
Aurion Learning, a leading online learning and development provider, is launching a new research programme to gain insight into how organisations use and share stories.
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