The secret recipe to a truly persuasive eLearning course is simple, at least in theory. Professionals in the fields of psychology, advertising, marketing and copywriting, have talked about some “rules” on how to persuade people. But all these rules lead us to two things: the human brain and human emotions. Note that these don’t just involve how people think and feel. They also include the subconscious mind and the unconscious mind of your learners.