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Instructional Design Models and Theories: The Generative Learning Theory - eLearning Industry
The Generative Learning Theory was introduced in 1974 by Merlin C. Wittrock an American educational psychologist. The Generative Learning Theory is based on the idea that learners can actively integrate new ideas into their memory to enhance their educational experience. In essence, it involves linking new with old ideas, in order to gain a better understanding of the instructed concepts.
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