The Science of Attention (And Why eLearning Professionals Should Care)

In order to efficiently process the huge amounts of information absorbed every second, the brain must impose several control measures. This starts with the prioritization of different types of stimuli, a process that controls what information to ignore and what to recognize and how much concentration to give to particular elements.

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Source Link: http://info.shiftelearning.com/blog/bid/349806/The-Science-of-Attention-And-Why-eLearning-Professionals-Should-Care
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