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A simple trick to create a great WIIFM (What’s in it for me) statement for your training.
Instructional designers almost always start an eLearning course by describing what the course is about. But in order to engage and motivate the student, we have to do more than that. This article describes how to use sales and marketing techniques to create a great motivator, called the WIIFM (What's in it for me?)
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