Some eLearning developers tend to focus on their courses’ appearance; others place a greater emphasis on content. However, only a few, work on creating an effective eLearning design that has an impact on learners by evoking emotions and causing a lasting impression. This is called emotional design.
The best way to achieve an emotional design in eLearning is by paying attention to the three cognitive levels, first defined by Donald Norman — visceral, behavioral, and reflective.
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