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Take the Reins - Don't Leave Training up to Your Channels
Sales is about more than creating a superior product. It also involves capturing the mind share of the distributors and salespeople who present your product to the end user. When properly educated, the members of your sales channel interact confidently with buyers, answering questions and upselling product features. When misinformed or uneducated, these individuals may present the wrong facts to prospective buyers or default to promoting dated products of which they have deeper knowledge.
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