For 20 years we have had an interactive web with links to all manner of content, including videos; this model is duplicated from the desktop to mobile devices. With the evolving possibilities of interactive video, we may soon see this turned on its head. The new canvas won’t be the web page, but may be a video, and all the interactivity and links to content will be within the video itself. What was the contained object will become the container itself.
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