Becoming a Social Business - Beyond Culture Change

Over the past few years, the need to become a social business and to promote enterprise-wide collaboration have taken hold in many organizations. The usual approach is to launch an enterprise collaboration platform (technology first being easy to do) and hope that people will engage and contribute with a bit of cajoling and coercing. But a majority of these endeavors fail leading to skepticism and finger pointing.

Source Link: https://lnkd.in/ekiZU5z
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