Excellence in Customer Training: A Roche Case Study

In markets where the products being sold are highly complex, customer training is essential to help make the sale and retain customers. Teaching someone how to use your product effectively is at near parity with the quality of the product itself! That’s why a huge component of a large product launch is often a refreshed approach to customer training.

Source Link: http://www.bottomlineperformance.com/excellence-custom-training-roche-case-study-spbt/
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