Course Marketing: tell a story using power words

You should consider the benefits of telling stories rather than overusing adjectives with your copywriting. Describing the course as amazing, excellent, great, high-level and the like is not going to win you many customers. They know that they are essentially reading ad copy so when you use words such as this, they have no effect. Instead, you need to tell stories that help to keep people interested.

Source Link: http://www.coursemerchant.com/course-merchant-news.php#Tell-a-Story-Using-Power-Words
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