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Learning Campaigns: Learning Programs on steroids
Corporate training programs are too often hidden away on an LMS, with only the occasional deadline reminder email to help them see the light of day. One way of bringing a learning program to life is to visit the marketing department for a while and see the techniques they use to promote the company’s brand and products. Many of these can be applied to an internal training program to turn it into a learning campaign that increases awareness, engagement, participation and retention.
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