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Your course description page is the main shop window for your course. When your carefully planned SEO has done its job and driven buyers to this crucial landing page, it needs to close the loop and convince them to act. To convince people to buy in one visit, it needs to tell a story in a series of steps that lead the buyer down the path to purchase.
Corporate training programs are too often hidden away on an LMS, with only the occasional deadline reminder email to help them see the light of day. One way of bringing a learning program to life is to visit the marketing department for a while and see the techniques they use to promote the company’s brand and products. Many of these can be applied to an internal training program to turn it into a learning campaign that increases awareness, engagement, participation and retention.
One of the good reasons to invest in SEO is that it is a very cost effective branding and marketing strategy. When you compare SEO to other types of marketing, it is easy to see the value and the price difference.
Are you tired of having a lot of contacts and promising words like "I'll call You" but still, have no sales coming in? If you are currently experiencing this in your sales strategy, then it's time ...
Here are some ways to manipulate your pricing to drive sales growth, including course bundles, group discounts and time limited offers. See which ones will work for you. Tried and tested course marketing advice from Course Merchant.
In this post Dr. David Chandross continues to explore gamification in sales, as well as customer behaviour.
You should consider the benefits of telling stories rather than overusing adjectives with your copywriting. Describing the course as amazing, excellent, great, high-level and the like is not going to win you many customers. They know that they are essentially reading ad copy so when you use words such as this, they have no effect. Instead, you need to tell stories that help to keep people interested.
Last week’s article was about selling more courses by making your online copy pop, and getting rid of stagnant online copywriting. Here’s the next bit: Keep it brief, and personalise your online copy to really make it shine.
Have you been having difficulty getting the courses you are promoting to actually get any traction? The copywriting you are using to advertise and promote the course might be the problem. Even when you might have a great course available that you truly believe in, if you don’t have copy that sizzles and really makes someone want to learn more, they are never going to take the plunge.
Leh recommends promoting courses via email links, blog post links and social media. Course Merchant goes a step further by creating Buy Now links that can be pasted anywhere and take the learner straight to checkout, bypassing your store for an instant purchase.
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